Search for tag: "segmentation"

Marketing Story - Coffee Sales

In this video, see how your data can be used spatially on a map to track high/low sales areas and also analyze market potential of your sales to see what territory could be capturing more market…

From  Ryan Gullett 84 plays

Targeting your Market with Esri's Tapestry Segmentation Data

Esri's target marketing tools are a great way to better understand your market. This workflow uses Esri Tapestry Segmentation data to understand what makes our target customers and markets so…

From  Ryan Gullett 198 plays

ArcGIS Business Analyst Overview

See how ArcGIS Business Analyst combines GIS technology with step-by-step wizards and detailed data to provide business professionals with comprehensive tools to select new sites, profile customers…

From  Diana Aschmoneit 23 plays

Esri's Demographics and Census 2020: What's New�in the U.S.�

Learn what�s new in Esri�s 2022 demographic data updates for the U.S. In this session, you�ll learn about trends in the data in addition to the types of data Esri offers for the US. Join us as we…

From  Esri 52 plays

The Power of a Location Strategy for Digital Retailers

Gary Sankary, Esri's retail industry manager, explains how The Science of Where can help retailers understand why things happen where they do. Discover how a location strategy can help digital…

From  Esri 6 plays

Where to Look When You Need Data: Your Guide to the Largest Geospatial Data Resources

Part of the Esri State & Local Connect series: http://ow.ly/Ml2Q50EweBP No matter what project you’re working on, or what challenge you are trying to address, it all starts with data. Esri…

From  Esri 27 plays

Target Marketing Enhancements in ArcGIS Pro 2.6

Learn about Target Marketing enhancements in the July 2020 release of Business Analyst Pro, including wizard improvements, new map layers, reports, and other features. To learn more, read Target…

From  Diana Aschmoneit 18 plays

Using the Target Marketing Wizard in Business Analyst Pro

Learn how to use Target Marketing in Business Analyst Pro to build segmentation profiles, identify target groups, and create maps to understand your customer base. To learn more, read Target…

From  Diana Aschmoneit 60 plays

Using ArcGIS Community Analyst to Make Informed Health Decisions

This meetup will explore how ArcGIS Community Analyst can generate customized reports and infographics and provide site suitability and smart map analyses. You will also learn how to use Tapestry…

From  Esri 63 plays

ArcGIS Business Analyst: An Introduction

ArcGIS Business Analyst helps organizations make smarter market planning, site selection, customer segmentation, and territory optimization decisions by combining demographic, lifestyle, behavioral,…

From  Esri 66 plays

ArcGIS Pro: Image Segmentation, Classification and Machine Learning

Extracting information from remotely sensed imagery is an important step to providing timely information for your GIS. ArcGIS Pro desktop provides a rich environment to process and exploit imagery. A…

From  Esri 134 plays

How to Review and Refine Procedural LOD-2 Buildings

This video shows how to understand and update the results of the Roof-Form Extraction, and footprint segmentation processes, which help you create 3D buildings at Level-of-Detail 2 using LiDAR and…

From  Esri 32 plays

Best Practices for Market Development With GIS

We have a wealth of data and a shortage of informed decisions. This is because data is often inaccessible to those who it would impact the most, or there’s limited shared agreement on what…

From  Esri 62 plays

Drone2Map for Utility Inspections and Corridor Management

See how Drone2Map supports inspection of electric transmission towers along a transmission corridor. 2D and 3D imagery created with Drone2Map are used to analyze the corridor to identify where…

From  Esri 151 plays

Phillips 66 - John Wadella, Senior Advisor/Consultant

John Wadella, Senior Advisor and Consultant at Phillips 66, explains how they leverage GIS technology for territory design, account segmentation, and retail assessment.

From  Esri 14 plays

ArcGIS Business Analyst: An Introduction

ArcGIS Business Analyst helps organizations make smarter market planning, site selection, customer segmentation, and territory optimization decisions by combining demographic, lifestyle, behavioral,…

From  Esri 29 plays