Esri's target marketing tools are a great way to better understand your market. This workflow uses Esri Tapestry Segmentation data to understand what makes our target customers and markets so unique. The segments are created from demographic and socioeconomic characteristics.
Esri's Emily-Knish-Anderson explains how to accomplish this using the Business Analyst extension within ArcGIS Pro.
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Learn more about GIS in Business:
https://www.esri.com/en-us/industries/retail/overview