3D is how humans see the world. 3D maps show data in a format that is easy to understand. Cartographic scenes can be powerful, eye-catching, immersive and creative, and there are many methods and elements you can use to make your 3D maps more interesting. This presentation recorded at the Esri User Conference 2015 features case studies, live demos, useful tips, checklists, and guidelines for authoring 3D scenes. Learn how to avoid common pitfalls in three-dimensional cartography. Explore the differences between global and local cartography, and find out when to employ photo-realistic, cartographic and augmented reality scene styles in 3D mapping. The software and applications used to create these 3D maps are ArcGIS, 3D Analyst, and ArcGIS Pro. Learn more: http://www.esri.com/arcgis/about-arcgis http://www.esri.com/software/arcgis/extensions/3danalyst https://www.esri.com/en-us/arcgis/products/arcgis-pro/overview