In this video, see how your data can be used spatially on a map to track high/low sales areas and also analyze market potential of your sales to see what territory could be capturing more market share.
To understand your data better, Esri software can layer in key data points, including a Tapestry Segmentation to gain further insights into your customer base in specific markets of interest. Overall, this marketing example shows a brief overview of the many different types of data that can be collected to grow sales and capture new market shares.
Esri's Emily-Knish-Anderson explains how to accomplish this in this demo built on ArcGIS StoryMaps.