Dr. Geoffrey West, the distinguished physicist, author, and thought leader, joins Esri UC 2017 as this year's keynote speaker. Named one of the “100 Most Influential People in the World” by Time magazine, and recognized by the Harvard Business Review for his research, West is at the forefront of the scientific study of cities, companies, and sustainability. Enjoy a look inside his book Scale: The Universal Laws of Growth, Innovation, Sustainability, and the Pace of Life in Organisms, Cities, Economies, and Companies. Hear illuminating insights into why organisms, cities, economies and companies thrive or fail. See More Esri UC 2017 Plenary  – https://www.youtube.com/playlist?list=PLaPDDLTCmy4b4_faC7--TcEP9OMcUXXYU Pre-Con Videos  -------------------------------------------------------------  Esri User Conference 2017 Promo– https://www.youtube.com/edit?o=U&video_id=VfN9eYxvBhM  Esri User Conference 2017 General Benefits - https://www.youtube.com/watch?v=4_qzCDsf8yU&t=2s  --------------------------------------------------------------------------------------------------------------------------  For more videos like these visit:  Esri Website @ http://www.esri.com/videos  Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri/ Instagram: https://www.instagram.com/esrigram   The Science of Where  http://www.esri.com