Challenging your market assumptions is the first step in ground truthing the reality of your market strategies and quantifying opportunity. How well do your beliefs about your markets match reality? Attend this webinar to learn why you should challenge your existing business assumptions: - Go beyond generalizations of age, income, and purchasing power - Understand lifestyles and expectations of segment groups not just segments - Quantify the differences between local market conditions and other locations - Evaluate your strategic response to new and deeper insights For more information, visit https://www.esri.com/en-us/landing-page/industry/real-estate/2018/market-development-webinar-series