In this video, we look at how one retailer has leveraged location in the Internet of Things. With Amazon drones testing package drop-offs and most e-commerce companies moving toward same-day delivery, traditional retailers face mounting pressure to deliver to customer expectations. For years, online retailers have had an edge when it comes to measuring consumer preferences. Websites closely track how visitors navigate online shopping experiences, and e-commerce companies use that knowledge to improve margins and customer satisfaction. That might mean adjusting airfares on a site in real time, recommending similar products for a shopping cart, or allowing one-click purchases. Brick-and-mortar retailers fell behind with such optimization because they lacked good data on where customers spent time in their stores. Now, through IoT and location technology, that's changing. Read the article here: https://www.esri.com/about/newsroom/publications/wherenext/mining-new-business-insight-internet-things/ Learn more about Location Intelligence: https://www.esri.com/en-us/location-intelligence