Over a period of several centuries, the Port of Rotterdam has expanded its area of operation and as such was able to sustain growth in throughput and business activity in the port. Several times, the port has reclaimed land in the process. This method of growing business by growing area is coming to an end. The seaward expansion is economically not feasible, while inland expansion is impossible as the port is surrounded by highly developed urban areas. Facing this situation, the port has decided to continue its growth by becoming the smartest port in the world. This has led to a strategic planning process that considers current and future potential use of the port, anticipated long-term growth scenarios, and potential growth-constraining factors such as environmental, safety, or traffic congestion. The system that supports this strategic planning process is called PortOptimizer. Based on ArcGIS Pro, PortOptimizer allows planners to analyze future states of the port in relation to the development scenarios and inform strategic port development decisions. In this talk we will describe the process as well as the PortOptimizer system, that will help the port to continue its growth without further growth in a physical sense. -------------------------------------------------------------------------------------------------------------------------- Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri Instagram: https://www.instagram.com/esrigram The Science of Where: http://www.esri.com