The 30x30 conservation initiative provides a unique opportunity to advance the state of knowledge on area-based management in the U.S. Collection and assimilation of boundary data is underway to support the evolving Conservation and Stewardship Atlas, the nation’s resource for assessing and tracking conservation progress. As we develop this resource, how can we build a narrative around the boundary data that advance our understanding of conservation status and opportunities? What value-added information will help build impact and incite action? How can we make the data matter?