GeoEnrichment adds location intelligence to GIS data by providing socio-demographic facts about a location or an area. Using GeoEnrichment, you can get information about the people and places in a specific area or within a certain distance or drive time from a location. In this talk, you will learn how to enrich your spatial data. You will learn about data collections, analysis variables, named statistical areas, and the prescribed usage patterns. Finally, you will learn how to generate downloadable reports.