This presentation, based on a paper for the Lincoln Institute of Land Policy, written by TPL’s recently retired CEO, Will Rogers, and current Director of Research and Innovation, Breece Robertson, tracks the evolution of GIS and Geodesign tools over two decades at The Trust for Public Land (TPL). The presentation highlights the significant impacts – to the organization and its mission—that accompanied TPL’s embrace of GIS tools and technology. By developing and using sophisticated mapping and spatial analysis tools, The Trust for Public Land (TPL) has been able to dramatically increase its effectiveness in delivering its land-for-people parks and conservation mission, whether in inner cities, rural communities or remote wilderness. Geographic information systems (GIS) and related analytical tools have not only enabled the organization to be more responsive to the communities it serves, but these tools have also enabled the organization to play a stronger leadership role in advocating for parks and conservation and the ways in which parks can help address fundamental societal problems such as equity, community health, and climate change. The visuals accompanying this presentation will demonstrate the 20-year evolution of a series of parks and conservation tools, beginning with simple mapping and ending with a number of current innovative conservation tools and analysis, which were unthinkable even five years ago. The presentation ends with thoughts on what other challenges these tools might help us tackle and “what's” on the drawing board to seize future conservation opportunities. -------------------------------------------------------------------------------------------------------------------------- Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri Instagram: https://www.instagram.com/esrigram The Science of Where: http://www.esri.com