This webinar goes into more details about the
recently Esri commissioned Opportunity Snapshot report from Forrester. This
report explores some of the barriers companies face and how they can overcome
them by harnessing the full potential of location technology to reach customers
and drive sales. Understanding customers in a geographic context provides
insights about shopping patterns, purchasing behaviors, and more. To stay
relevant, companies must collect, integrate, and analyze disparate data.
The webinar is hosted by Gary Sankary, the Esri Retail
Industry Lead and features Brandon Purcell, VP, Principal Analyst at Forrester.
To download the full report discussed in the webinar, please