ArcGIS Business Analyst helps answer market intelligence questions with industry-leading data and key analyses workflow. Business Analyst is now much more tightly integrated with the ArcGIS API for Python, allowing you to quantitatively answer human geography questions using data science methods and tools. In this session, we will demonstrate how to get started with ArcGIS Business Analyst using the API, notably scikit-learn, and how to utilize a data pipeline to apply clustering and recursive feature elimination using principal component analysis with extreme gradient boosting as an example of how ArcGIS can be an integral part of data science pipelines and workflows.