Environmental organizations with conservation initiatives and campaigns for marine protection have a unique barrier: how does one visit and engage with a marine park? How can we strategically campaign and organize the public for the protection of a marine area that nobody may ever visit or experience? Canadian Parks and Wilderness Society (CPAWS) is combining social media and maps as well as ArcOnline tools (StoryMaps, Survey123) to connect people to marine spaces and conservation issues otherwise inaccessible. The power and flexibility of these tools allow CPAWS to effectively communicate with our networks while customizing the necessary level of information. Using these tools, CPAWS has promoted the creation of MPAs by soliciting action from our networks and educating the public.
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