This session gives you the essentials of good map-making, empowering you to make your maps work better, and tell a better story through design. We’ll cover basic principles of cartographic design (classification, generalization, symbology, color, type, layout for print and web) and demonstrate, using ArcGIS Pro, how to focus the message of your map. You will learn how people read maps and what works well to successfully communicate your message. We’ll step through the map-making process to show how to implement good design decisions. Join us to learn how to be a smarter map-maker.