Web maps are important building blocks of the ArcGIS online ecosystem. Web maps can be leveraged via application templates to transform them into more than just a maps – into information products that can reach a wide variety of users and serve a variety of tasks and workflows. Application templates, including Story Map templates, provide an easy and powerful way to create custom-configured applications to reach your audience, with no programming required. Most have a responsive design, enabling you to author once and use effortlessly across a variety of devices. Various templates provide ways to incorporate text, multimedia, 3D, and more into the context of a useful app. In addition, maps and apps can be embedded into websites to be used in even more ways.