Start with the basics to become a smarter mapmaker. The essentials of good mapmaking empower you to make your maps work better and to tell a better story through your design. Learn the basic principles of cartographic design (classification, generalization, symbology, color, type, layout for print and web), and how you can use ArcGIS Pro to focus the message of your map. Understand how people read maps and what works well to successfully communicate your message. Step through the mapmaking process to see how to implement good design decisions.