ArcGIS provides access to a wealth of demographic data. As a named user in an ArcGIS Online organization, you can tap into this data. The Enrich Layer tools, available throughout ArcGIS, are the points of access. The enrich layer tools create new polygon features with demographic, business, economic, or landscape attributes that describe the area each polygon represents. In this session, we will introduce GeoEnrichment, explain how it works, and show examples of the key patterns of use.