In a new panel discussion led by Forrester Research, three experts share their perspectives on a growing trend: location services. Features like interactive maps and world imagery are quickly becoming powerful differentiators that offer an intuitive, engaging interface. Watch the panel to see how the Red Bull X-Alps adventure race created an immersive, location-enabled digital fan experience, and hear from our featured panelists: • Jeffrey Hammond | VP and Principal Analyst, Forrester A 25-plus-year software industry veteran, Hammond has been a developer; managed development teams; built award-winning commercial development tools; and helped Forrester clients navigate mobile, cloud, IoT, DevOps, and low-code technologies. • Hannes Maier | Head of Digital, zooom productions Zooom productions is a global marketing agency specializing in sports, adventure, lifestyle, and imaging brands. Maier oversees the agency’s digital offerings including curating the technology portfolio their team uses to create innovative brand experiences. • David Cardella | Product Manager for Developer Technologies, Esri Cardella has over 20 years of experience in developer location technologies. Most recently, his team spearheaded the launch of ArcGIS Platform, a location platform as a service that provides more flexible access to Esri’s market-leading tools. For more information, please visit: http://ow.ly/pGZw50H3iAE --------------------------------------------------------------------------------------------------- Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri Instagram: https://www.instagram.com/esrigram The Science of Where: http://www.esri.com