In this video filmed during the Executive Forum on Supply Chain Innovation, organized by the National Association of Manufacturers (NAM), Cindy Elliott, Esri's head of global marketing strategy for manufacturing, shares how global complexity and market dynamics are putting unprecedented pressures on supply chain operations. Elliott details how location-based analytics helps manufacturers to visualize supply chain strengths and weaknesses for new market growth and improved efficiencies. Learn more about Esri's manufacturing solutions: esri.com/manufacturing.