Since 1981, Scott Morehouse has led the vision and organized the efforts to build commercial GIS software at Esri. He and his colleagues worked together to transform the set of early GIS concepts into numerous product releases, resulting in a great transformation in the role of mapping. In this video, Morehouse discusses the implications for scientific communication. This video is featured in The ArcGIS Book, 2nd edition found online at thearcgisbook.com.