Interpreting Executive Motivation and Demand - It is not often that business leaders speak in the language of GIS any more than it is often that they use the language of IT or data analysis more generically. It is often the challenge of a GIS leader to interpret business leader's challenges and requests (verbalized and non-verbalized), deriving the GIS needs along the way. The key to success is understanding the relationship between organizational drivers, goals, and services and the solutions your team can offer. Determining the Business Value of GIS - Determining the business value of your organization's location platform, apps, and services can be one of the most challenging endeavors that GIS leaders undertake. It can be difficult to avoid contemplating the specific contributions of a given element of the platform's underlying infrastructure or specific data management efforts. The trick is to rise above the level of the constituent parts and focus on the business capabilities, products, and services enabled or enhanced through GIS. Knowing the Story - Stories can be memorable and impactful ways to communicate the value of GIS. Knowing the stories that drive the businesses that you enable and advance through your team's services can empower you to make the best business case for investments in the growth and sustainment of your organization's location platform, maps, apps, and services. -------------------------------------------------------------------------------------------------------------------------- Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri Instagram: https://www.instagram.com/esrigram The Science of Where: http://www.esri.com