This webinar will show you how to leverage location information in every stage of your marketing workflow, including planning and targeting your marketing efforts, executing strategic market initiatives, and evaluating and spatially tracking your campaign’s effectiveness. Technical demonstrations illustrate how to establish key performance indicators, identify where current patients are located, determine which marketing activities will reach the greatest number of existing patients and new potential patients, and leverage geographic lifestyle data to select relevant marketing channels. Employing data-driven methods to tailor outreach efforts can maximize your return on investment and make your health system more profitable and sustainable. For more information, please visit: http://p.ctx.ly/r/9eh4 --------------------------------------------------------------------------------------------------- Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri Instagram: https://www.instagram.com/esrigram The Science of Where: http://www.esri.com