Who are your Customers? Where are they? What do they like? Using geographic analysis, we can unlock insights about our customers, build more accurate trade areas, and create personalized experiences for our customers across all channels. Retailers know that 64% of their customers care about relevant content. 41% care about content that’s relevant based on their location. This video goes more in depth with the "Unlocking Insights in the CRM" StoryMap. For more information, please visit: http://ow.ly/TqWn50Ej8RI --------------------------------------------------------------------------------------------------- Follow us on Social Media! Twitter: https://twitter.com/Esri Facebook: https://facebook.com/EsriGIS LinkedIn: https://www.linkedin.com/company/esri Instagram: https://www.instagram.com/esrigram The Science of Where: http://www.esri.com