Maps are a mirror of the world, yet maps are not all made equally. They may be authoritative or misleading, honest or disingenuous, and harmless or harmful. In this session we explore the role and purpose of ethics in mapping to identify approaches for honest, trustworthy, and accountable cartographic practice. We’ll identify some ideas and tenets that we can all apply to our work to make better maps. We’ll encourage the value of thinking about the ways in which we imbue maps with different messages and share resources for better understanding and more truthful mapping.