Location Intelligence in Advertising - 2024 Advertising Week Panel

Advertising and analytics teams use geospatial technology to create comprehensive campaign strategies. Show clients exactly where opportunities exist in specific markets using location intelligence. With a combination of demographic, consumer spending, traffic, human-movement and behavioral data, you can confidently reach specific customer types where they live and work.

Watch this panel discussion held at the 2024 Advertising Week New York, moderated by Esri's Ashley Cashion, and learn how industry experts Ampersand and Jakala are using geospatial analytics to create more targeted media buys and focused investments.