Skip to content
My Media
My Playlists
My History
Login
My Media
My Playlists
My History
Login
Home
Browse
What's New
Highlights
Customer Stories
Product Introductions
Tutorials
Esri Press
Company
Company Highlights
Esri Careers
Customer Experience
Esri Vision
Africa GeoPortal
Young Professionals Network
Esri Community
Industry Solutions
AEC
Business
Conservation
Defense and Intelligence
Education
Energy Utilities
Global Development
Health and Human Services
National Government
Natural Resources
Nonprofit and NGOs
Public Safety
Science
State and Local Government
Telecommunications
Transportation
Water
All industry channels
Products
ArcGIS Online & Extensions
ArcGIS Reality
ArcGIS Pro & Extensions
ArcGIS Enterprise & Extensions
ArcMap & Extensions
Developers
Featured Products
Data
Indoor GIS
Apps / App Builders
Esri Training
Technical Support
Special Programs
All product channels
Events
Conferences
Esri User Conference
Esri Federal GIS Conference
Esri Developer Summit
Esri Partner Conference
Esri Health and Human Services Conference
Esri IMGIS Conference
Esri Energy Resources GIS Conference
Forums
Esri Business Leadership Forum
Esri National Government Forum
Esri Ocean Water and Climate GIS Forum
Redlands Forums
Regional Events
GIS Day
GIS for a Sustainable World
GIS in the European Union Summit
International Geodesign Collaboration
Middle East Africa User Conference
Summits
Esri Business Summit
Esri Education Summit
Esri Geodesign Summit
Esri Imagery Summit
Esri Imagery and Remote Sensing Educational Summit
Esri National Security and Public Safety Summit
Esri Public Sector CIO Summit
Esri Safety & Security Summit
Esri Senior Executive Summit
Home
Browse
What's New
Highlights
Customer Stories
Product Introductions
Tutorials
Esri Press
Company
Company Highlights
Esri Careers
Customer Experience
Esri Vision
Africa GeoPortal
Young Professionals Network
Esri Community
Industry Solutions
AEC
Business
Conservation
Defense and Intelligence
Education
Energy Utilities
Global Development
Health and Human Services
National Government
Natural Resources
Nonprofit and NGOs
Public Safety
Science
State and Local Government
Telecommunications
Transportation
Water
All industry channels
Products
ArcGIS Online & Extensions
ArcGIS Reality
ArcGIS Pro & Extensions
ArcGIS Enterprise & Extensions
ArcMap & Extensions
Developers
Featured Products
Data
Indoor GIS
Apps / App Builders
Esri Training
Technical Support
Special Programs
All product channels
Events
Conferences
Esri User Conference
Esri Federal GIS Conference
Esri Developer Summit
Esri Partner Conference
Esri Health and Human Services Conference
Esri IMGIS Conference
Esri Energy Resources GIS Conference
Forums
Esri Business Leadership Forum
Esri National Government Forum
Esri Ocean Water and Climate GIS Forum
Redlands Forums
Regional Events
GIS Day
GIS for a Sustainable World
GIS in the European Union Summit
International Geodesign Collaboration
Middle East Africa User Conference
Summits
Esri Business Summit
Esri Education Summit
Esri Geodesign Summit
Esri Imagery Summit
Esri Imagery and Remote Sensing Educational Summit
Esri National Security and Public Safety Summit
Esri Public Sector CIO Summit
Esri Safety & Security Summit
Esri Senior Executive Summit
WhereNext Fast Four: Playing Offense and Defense in Business Planning
From
Chris Chiappinelli
views
Related Media
Details
Back
In this
WhereNext
Fast Four interview, Esri principal consultant Dena Cross explains why business executives need to think like football coaches—and how GIS technology puts them in postition to execute the right offense and defense.
Tags